Insights

Latest News

From new hire announcements to client program insights to industry thought leadership, check back regularly to stay in the know about all things GMR.

07/31/2024

GMR Marketing Launches “The Voice of Experience” Podcast

Industry veterans Max Lenderman and Elke Jones to host regular look at the science of memorability and how it impacts brand...

07/08/2024

GMR Announces First-Ever Head of Sustainability Hire

GMR Announces First-Ever Head of Sustainability Hire. Long-time GMR StoryMaker Fran Sutter will fill new role. ...

06/24/2024

GMR partners with Milan-based, Omnicom Experiential Agency TRO ahead of Milano Cortina 2026

We’re combining forces with TRO Italy to bring TRO’s deep local knowledge of the Italian market and GMR’s 30+ years of Olympic and Paralympic experience to brands’ looking to leverage the power of the Olympic and Paralympic movement during Milano Cortina. This partnership is only enhanced by the shared processes and resources that exist across Omnicom Experiential Group (OEG), of which both agenci...

02/22/2024

GMR's International Market Strengths

Navigating new international markets is a differentiator for GMR's clients. We'd love to work together to get your brand on the next global stage...

02/14/2024

GMR supports Google in expansion of women’s sports commitment via NWSL partnership

GMR supports Google in expansion of women’s sports commitment via NWSL partnershi...

01/22/2024

2023 DEI YEAR IN REVIEW SHOWCASES GMR MARKETING’S CONTINUOUS COMMITMENT TO INCLUSIVE AND EQUITABLE PRACTICES

GMR Marketing released its 2023 DEI Year in Review today, highlighting the agency’s diversity, equity and inclusion advancements in its internal culture, social impact initiatives, and the work it creates and delivers for clients. ...

11/28/2023

GMR'S Meeting & Incentives: Partnerships for Enhanced Experiences

The COVID-19 pandemic may be in the rear-view mirror, but we’re still discovering how COVID has impacted the meetings and incentives industry over 3 years later. Patricia Faron, one of GMR's M+I experts, examines this trend and shares her advice for continually redefining our new normal...

11/09/2023

Looking Beyond Demographics with AI

Rather than targeting a specific demographic, brands marketers are looking for more engaged consumers who are loyal to their products. But how do we take demographics out of our marketing mindset? GMR’s Director of Data Science Mary Willcock talks the benefits of AI and data to align with consumers over behavior patterns rather than relying solely on demographics for audience targeting. At GMR, we...