GMR Entertainment offers clients comprehensive services including: music/entertainment strategy and consulting; talent procurement and licensing; experiential live activation; entertainment partnerships; brand integration/product placement; and digital consulting and marketing.

Entertainment Marketing Strategy & Consulting

GMR Entertainment provides complete strategic planning to leverage entertainment properties as a platform to deliver a client’s marketing objectives. Tactics are easy to suggest, but do they ladder up to a long-term strategy with ROI metrics? We will make sure those issues are addressed BEFORE you start spending!

360 Entertainment Marketing

GMR Entertainment creates 360-degree entertainment marketing solutions by developing, activating and managing unique multifaceted promotional campaigns with effective integration of targeted entertainment verticals. Our goal is to ensure these campaigns can touch all of a brand's relevant platforms, whether they be experiential, online, above the line, press or trade. » Breakfast Breaks & Jonas Brothers » AXE & Ludacris » Nokia Mega Music Video & Panic At The Disco » Nokia Trends Lab » Nokia Productions & Spike Lee

Partnership Entertainment Marketing

GMR Entertainment builds natural and relevant strategic partnerships between brands and entertainment properties, by creating alternative channels of exposure for both partners. In many instances, no money exchanges hands, providing high value to all parties involved. » Time Warner Cable & Marc Anthony

Digital/Technology Strategy and Marketing

GMR Entertainment creates comprehensive marketing and business development strategies for both start-up and mid-level digital/technology companies, as well as provide their unique digital marketing solutions to our key agencies and brand clients. In today’s world, any entertainment platform must have a digital signature, so we strive to wrap each of our programs with the best solutions.

Artist / Celebrity Talent Booking and Endorsements

GMR Entertainment has unparalleled access to music, film, TV and sports celebrities. From large scale endorsement deals to personal appearances, GMR Entertainment’s specialty is leveraging its clients’ assets to create value for both the brand and the property to mitigate any fees. » Dial Tone & Sophia Bush

Television Brand Integration

GMR Entertainment reaches your target audience by seamlessly integrating your brand into the storylines of target appropriate television programming. Branded entertainment continues to flourish, and we have the expertise to guide you through this robust but complex world. » Dial Renuzit & Tanya Memme » CMT Chopper Challenge

Film Partnerships

GMR Entertainment reaches your target audience by partnering your brand with target appropriate feature films and home entertainment releases as well as their associated marketing campaigns. GMR Entertainment works with both the major and independent studios to leverage a brand’s assets to create compelling co-promotion programs. We also work closely with studios to seamlessly integrate the brand into the film itself. » First Midwest & Transformers » Visa Signature Movie Screenings

Music Video Product Placement

GMR Entertainment is a global leader in Music Video Product Placement with placements in 70+ music videos, including Rihanna, Mary J. Blige, Mariah Carey, Fall Out Boy, Sean Paul, Avril Lavigne, Alicia Keys etc. We collaborate with video directors, record companies and artist management to seamlessly “bring your brand to life” through unique music-based brand integration/product placement and seeding programs. A product placed within an artist’s hit music video has the potential to deliver to millions of targeted consumers online and offline, including MTV, BET, VH1, Fuse, Spike TV, AOL Music, Launch / Yahoo! Music, MSN Music and YouTube.

Live Concert Production

GMR Entertainment has one of the largest and most experienced in-house event production staffs in the nation, with expertise in staging, sound/lighting design, security procurement and overall tour/event management. We have produced hundreds of successful concerts, tour sponsorship activations and other talent and production related events. » A&E Criss Angel » Marshall Field’s Vertical Catwalk

Digital Content

GMR Entertainment leverages its relationships with digital content owners, including major and independent record labels, television networks, film studios and original content production companies. We work directly with the content owners to clear all necessary rights, and provide digital content solutions for a brand’s online marketing initiatives. » Virgin Mobile » Connect2Earth

Music Licensing

GMR Entertainment has executed hundreds of music licensing deals for web, TV and live marketing campaigns and have commissioned artists to write original content for special promotional projects. From Led Zeppelin to Jason Mraz, we work with all genres and styles to bring you the best music for your program. » A&E Music Licensing » Cadillac & Led Zeppelin

Tour Sponsorship and Activation

GMR Entertainment’s cross-industry experience enables us to facilitate live music platforms between consumer brands/services and touring artists in order to develop, activate and manage successful tour sponsorships that meet both parties’ objectives. GMR Entertainment leverages its access and relationships with both artists and concert promoters to build exciting sponsorships with unique on-site activation tactics. From the Jonas Brothers to Hinder, GMR Entertainment is always on the road. » Candies & Fergie » Cruzan Rum & Kenny Chesney

Gaming

GMR Entertainment has negotiated innovative strategic cross-promotions between gaming properties and consumer brands to target and engage the youth market. GMR Entertainment also leverages its relationships to negotiate in-game placement on behalf of consumer brands. In today’s world of Guitar Hero and Rock Band, gaming is becoming more widespread in the pop culture landscape and GMR Entertainment is well positioned to leverage this engaging platform. » Axe & Wii » Guitar Hero World Tour Paramore Sponsorship