When asked, “Would you rather give up TV or video games,” the majority of 14 to 24-year-olds decided to toss the tube. Surprised? You shouldn’t be. After all, today’s games hit more passion points than ever before – sports, music and more – which leaves an opportunity wide open for savvy marketers. With relationships spanning development to production, we’ve got a finger on the pulse of the gaming world. So stop punishing your brand. Get in the game.