MILWAUKEE, Wisc., Feb. 1, 2010 – GMR Marketing is adding Germany to its growing global footprint through the integration of Experience into the Global GMR brand.

The addition of Europe’s leading sponsorship agency further affirms GMR’s commitment to broaden its global capacities in response to clients’ growing demands in a changing worldwide economy. It also provides the world’s largest, stand-alone engagement marketing agency within the global Omnicom Group an established presence in Munich and Frankfurt. As of today, Experience (Germany) will be known as GMR Marketing.

“We are delighted to enter the German market with an agency of the quality and strength of Experience, which has been one of Europe’s top-ranked agencies for so long,” said GMR Marketing founder/chairman/CEO Gary Reynolds. “The addition of Experience is mutually beneficial. Our new colleagues have access to GMR’s expertise and innovation, while expanding our presence in Europe will open doors for our clients and their growing need for global platforms. It also increases our understanding of the global consumer.”

Experience has won a string of major media, marketing and advertising awards over the past few years for its work on behalf of some of the world’s most well-known and respected brands.

“Joining the GMR family will be of great value to our loyal clients and will open doors in other regions of he world,” said Uwe Alten, Experience’s managing director in Frankfurt.

“This gains us access to some of the most experienced and creative minds in the marketing industry and it will also enable us to provide local insights and knowledge to our new colleagues at GMR,” added Jordi Queralt, managing director in Munich.

GMR Marketing, which is based in Milwaukee, Wisc., has offices throughout the United States, as well as in the United Kingdom, Canada and China. The Experience acquisition gives GMR 14 offices in five countries.

About GMR
Founded in 1979, GMR Marketing is a pioneer in the practice of engagement marketing. GMR builds brand relevance with campaigns that resonate with consumers on a personal level by leveraging passions for sports and entertainment through the use of interactive channels of retail, digital and live events. A subsidiary of Omnicom and part of the Radiate Group, GMR Marketing is headquartered in Milwaukee, Wisconsin now with offices in seven countries. GMR has received numerous industry accolades, including SportsBusiness Journal’s 2009 “Sports Event Marketing Firm of the Year” award.

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