We get your brand deep into people’s lives by tapping into their passion points: music, sports, entertainment, lifestyle and more. When you hit that spot where brand meets consumer passion, sparks fly. Let’s make it happen.
About GMR
Connecting with consumers through music
- Founded in 1979 in Milwaukee, WI as a music and promotions marketing agency that built brands through targeted entertainment and grassroots programming.
- Launched and managed the Miller Band Network – a nightlife program that featured emerging artists in local bars and clubs. The longest running program spanned 18 years and 125,000 events featuring 300 different artists.
Music evolved into lifestyle
- GMR’s reputation for keeping brands culturally relevant through innovative programming attracted other image-based brands, including Apple, Rolling Stones Magazine, Gibson US, Coca-Cola and Sony.
- A forerunner of experiential marketing, GMR is credited with pioneering the concepts of branded marquee events and touring attractions that enable a consumer to engage with a brand through a tangible and personally relevant encounter. Event Marketer Magazine said that GMR is "The agency that can actually take credit for helping build the entire event marketing discipline."
A fresh approach to sports
- In 1998, GMR combined its understanding of music and lifestyle marketing and consumer insights with the sports world. Through comprehensive experience, GMR provides clients with differentiating and authentic sports platforms to capture the hearts of sports fans.
Engaging consumers on their terms
- GMR’s focus on creating quality connections naturally led the agency to expand into digital media, enabling brands to extend the dialog with consumers.
Networked to a world of experts
- GMR Marketing is a subsidiary of Omnicom and part of The Radiate Group, which is a network of best-in-class marketing agencies working together to provide the world’s top brands a local or global solution for their marketing needs. The Radiate Group offers a variety of highly-specialized, yet complementary service offerings, which provides clients the convenience and flexibility of shopping the menu of services “a la carte” style or working holistically via full-customized, cross-solution teams.
